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LEGO® SERIOUS PLAY™
provides a system and materials to engage enterprises in
play with the purpose of making strategy in real time.
When people play, it unleashes imagination
and leads to unexpected, creative and groundbreaking insights
into individuals and companies. During Serious Play, teams
create metaphors and stories that add meaning to their identity
and awareness to the company's landscape.
That all leads the strategy-makers
to uncover their company's Simple Guiding Principles, which
they test through unexpected flashpoints. Events that require
decisions which aren't possible through conventional strategic
planning, because plans can't foresee every eventuality.
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